{"product_id":"willa-krause-anti-age-skin-care-range-firma-lift-advanced-moisturising-treatment-50ml","title":"Willa Krause  - Firma Lift Advanced Moisturising Treatment 50ml","description":"\u003cp class=\"GjcqjG1A\"\u003eRestore lasting hydration and youthful-looking skin with the \u003cstrong\u003eWilla Krause Firma Lift Advanced Moisturising Treatment\u003c\/strong\u003e, an ultra-rich moisturising cream specially formulated to replenish dry and mature skin while helping to visibly reduce the appearance of wrinkles and improve skin texture. This advanced moisture-restoring treatment acts like a moisture magnet, delivering long-lasting hydration while helping to strengthen the skin's natural barrier and protect against premature ageing.\u003cspan class=\"broZnj5F\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by an advanced blend of \u003cstrong\u003eSeven Nourishing Lipids, Saccharide Isomerate, Sericin, Glycoproteins, Hydrolysed Plant Proteins, ATP, Sodium Chondroitin Sulphate\u003c\/strong\u003e, and skin-conditioning ingredients, this luxurious formula mimics the skin's \u003cstrong\u003eNatural Moisture Factor (NMF)\u003c\/strong\u003e to restore optimal hydration levels. It helps improve skin elasticity, firmness, and tone while supporting healthy cellular function for smoother, softer, and more resilient skin.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003eSPF 6–8\u003c\/strong\u003e and UV absorbers, the \u003cstrong\u003eWilla Krause Firma Lift Advanced Moisturising Treatment\u003c\/strong\u003e helps protect the skin against the harmful effects of UV exposure and free radicals, reducing visible signs of environmental ageing. Clinical ingredients help improve moisture levels, smooth the appearance of fine lines and wrinkles, and leave the complexion feeling deeply nourished, revitalised, and beautifully radiant.\u003c\/p\u003e\n\u003cp\u003eSuitable for \u003cstrong\u003enormal to combination skin\u003c\/strong\u003e and as an intensive moisture-restoring treatment for \u003cstrong\u003edry skin\u003c\/strong\u003e, this advanced moisturiser provides visible results with continued use.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFirma Lift Advanced Moisturising Treatment:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-rich moisturising treatment that deeply restores hydration\u003c\/li\u003e\n\u003cli\u003eActs as a moisture magnet to help prevent dehydration\u003c\/li\u003e\n\u003cli\u003eMimics the skin's Natural Moisture Factor (NMF)\u003c\/li\u003e\n\u003cli\u003eHelps visibly reduce the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eImproves skin texture for a smoother complexion\u003c\/li\u003e\n\u003cli\u003eEnhances skin elasticity and firmness\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of uneven skin tone\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin's natural protective barrier\u003c\/li\u003e\n\u003cli\u003eSupports healthy cellular function and skin renewal\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants to help defend against free radical damage\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003eSPF 6–8\u003c\/strong\u003e protection against everyday UV exposure\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling soft, smooth, nourished, and revitalised\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeven Different Nourishing Lipids\u003c\/strong\u003e – Help replenish essential skin lipids, restore the skin barrier, improve elasticity, and prevent moisture loss for long-lasting hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e – Deeply nourishes and softens the skin while protecting against dryness and improving skin suppleness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthylhexyl Hydroxystearate\u003c\/strong\u003e – A skin-conditioning emollient that enhances softness and helps maintain a smooth, comfortable skin feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDi-C12-15 Alkyl Lactate\u003c\/strong\u003e – Provides lightweight moisturisation while improving skin texture and preventing moisture loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eC12-15 Alkyl Benzoate\u003c\/strong\u003e – A silky emollient that improves product spreadability while leaving the skin smooth without a greasy residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUVB \u0026amp; UVA Absorbers\u003c\/strong\u003e – Help protect the skin from the damaging effects of daily UV exposure that contribute to premature skin ageing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModified Potato Starch\u003c\/strong\u003e – Helps create a smooth, velvety skin feel while improving product performance and comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaccharide Isomerate\u003c\/strong\u003e – A long-lasting moisture-binding ingredient that delivers continuous hydration while strengthening the skin's natural moisture barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSericin \u0026amp; Glycoproteins\u003c\/strong\u003e – Help improve skin hydration, elasticity, firmness, and smoothness while supporting healthy skin renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaccharide Hydrolysate\u003c\/strong\u003e – Helps maintain moisture balance and improve skin conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Aspartate, Glycerine, Alanine \u0026amp; Creatine\u003c\/strong\u003e – An energising complex that supports healthy cellular metabolism, improves hydration, and promotes firmer, healthier-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Plant Protein, ATP \u0026amp; Sodium Chondroitin Sulphate\u003c\/strong\u003e – Help support skin regeneration, improve elasticity, strengthen the skin barrier, and reduce the visible signs of ageing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For:\u003c\/h3\u003e\n\u003cp\u003eNormal skin, combination skin, dry skin requiring intensive hydration, mature skin, dehydrated skin, fine lines and wrinkles, loss of firmness, uneven skin texture, and anyone looking for advanced moisture restoration with daily environmental protection.\u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply morning and evening to cleansed and toned skin. Gently massage over the face and neck using upward circular motions until fully absorbed. Use daily as your moisturising treatment. During prolonged sun exposure, apply a dedicated broad-spectrum sunscreen for additional protection.\u003c\/p\u003e\n\u003ch3\u003eShort Highlight:\u003c\/h3\u003e\n\u003cp\u003eAn advanced moisture-restoring treatment that deeply hydrates, improves firmness, smooths wrinkles, and protects the skin with SPF 6–8 for a healthier, more youthful-looking complexion.\u003c\/p\u003e","brand":"Willa Krause","offers":[{"title":"Default Title","offer_id":45184796033071,"sku":"097","price":739.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/2487\/4031\/files\/FirmaLiftAdvancedMoisturisingTreatment.png?v=1775723764","url":"https:\/\/willakrauseskincare.co.za\/products\/willa-krause-anti-age-skin-care-range-firma-lift-advanced-moisturising-treatment-50ml","provider":"Willa Krause Skin Care","version":"1.0","type":"link"}